Google tips themselves as the developer of the world's largest search engine, offering the fastest, easiest way to find information on the web. By accessing over 3 billion web pages, Google delivers relevant results to users all over the world, typically in less than half a second. Today, Google responds to more than 200 million search queries per day.

Research from Nielsen NetRatings in February 2003 suggested that Google attracted 3,039,000 million unique users every month in Australia comprising 37% of Australia's online population.

Currently Google do not charge for standard listings within their search engine however it is anticipated by numerous media sources that this will change at some point in the future. For more advanced placement and advertising options within Google they currently operate a Pay For Placement scheme called Premium Sponsorship and a Pay-Per-Click option called AdWords. Google boasts that ads on their image-free pages have yielded clickthrough rates 5 times higher than industry standard.

Sites included are below.

How much will it cost for Optimisation.com.au to submit my site to Google?

Option 1 - 12 Month, Quarterly Submission Package - $260 / 12 Months

Google is one of the few major players in the search engine market that still allows sites to be submitted free of charge. As part of aQuarterly Submission Package, Optimisation.com.au will assist you with a quick selection of keywords for submission (a more extensive Optimisation is recommended. Please go to Optimisation Packages for more information), correctly submit the site Google and continue to review and resubmit your site to Google on a quarterly basis.

The amount of competition for your selected keywords determines the success of your ranking on Google when opting for this type of submission. Better results for more popular keywords can be achieved using one of the other following options.

n.b. In the last 6 months, Google has repeatedly changed the way in which they determine their rankings. Dependant upon future changes made by Google, this option will not necessarily compensate for these changes.

Option 2 - Monthly Submission Package - From $200 / Month (Charged Only For Results)

With this option, Optimisation.com.au will work closely with you, continually monitoring your rankings and optimising your submission, to generate a minimum top 2 page ranking for pre-agreed search criteria i.e. keywords. Charges will only be made for this option if we can achieve the minimum results meaning that your expenditure will guarantee results.

Option 3 - Google AdWordsT - To Be Quoted.

Google AdWords offers a cost-per-click (CPC) pricing structure whereby you pay only when users click on your ad. You control your costs by setting a daily budget for what you are willing to spend each day. And, you are displayed exactly where you want to be based on your predetermined keywords. (See the Optimisation.com.au Optimisation Packages for further information on how we prepare your site for effective submission).

Benefits of the Google AdWords program include:

• Flexibility: AdWords is designed to offer a simple advertising solution for small and medium sized businesses across all industries. You can set up ad campaigns with as little as AUD$10 to start and you remain in control of your daily spending.
• High Return on Investment (ROI): Advertisers pay for results - only when ads are clicked on.
• Saves Time: New campaigns are created in four easy steps; most ads appear online immediately.
• Reporting: Online performance reports 24/7 in your account.
• Fair Competition: No one can lock in the top position because user clickthrough rates and CPC determine where your ad is shown. The most relevant ads rise to the top.

Option 4 - Premium Sponsorships - To Be Quoted

Premium Sponsorships offer Australian advertisers highly targeted advertising. Google Premium Sponsorships are text-based advertisements that appear above the Google.com.au search results and are closely targeted to match the information users are looking for. Advertisers can create a targeted campaign that typically delivers average clickthrough rates that Google suggest are four to five times higher than the industry average.

Option 5 - Google Micro Sites

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