Many
search engines use link popularity in their ranking algorithms.
Google uses it as its most important factor in ranking websites.
HotBot, AltaVista, MSN, Inktomi, and others also use link popularity
in their formulas. Eventually every major engine will use link popularity
technology.
Link
popularity adds credibility to your web site. If you have many sites
linking to yours it shows search engines that your site must be
worth ranking high. Search engines want the best sites with the
best information at the top of their rankings. It keeps their customers
happy and coming back. Having sites linking to yours will not
only create increased traffic through search engines but through
the website as well.
Link popularity technology goes much deeper than just how many sites
link to yours. The formulas are complex and take into consideration
how popular linked sites are, how relevant they are to your business
and the text within or around the links.
The
more incoming links you have the better, but the relevancy of that
link will have a big impact on rankings. In other words if your
business is selling "shoes" having inbound links coming
from shoe factories, shoe clubs and shoe designers will have a much
greater impact than being linked to a dog biscuit factory. Imagine
that each link is worth points, a relevant inbound link is worth
10 points, a non-relevant inbound link is worth 3 points and an
outbound link is worth 1 point. The person with the most points
wins and is ranked at the top.
Many
companies have taken advantage of the link technology by setting
up "link farms" which are sites jam packed with links
which only serve to trick search engines into thinking that the
site is popular, This is why non-relevant inbound links are less
important and in danger of not being considered by search engines
at all.
Optimisation.com
can help you set up these inbound links. We have some great optimisation
packages related to obtaining inbound links. We can set up your
site so that people will want to link to your site or we can look
for relevant inbound links on your behalf.
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