As with Overture and Looksmart, Lycos now also operates on a Pay Per Click basis which is very similar in terms of functionality to both of the above listed networks. Participation in the Pay Per Click scheme offered by the Terra Lycos Network (known as Lycos InSite AdBuyerT) results in inclusion within all of the following sites -
Participation in the Lycos InSite AdBuyerT program means that you pay for only the traffic your site receives from user clicks. You are able to set your own price that you are willing to pay per click (this can be from as little as $0.05 US) and you can continue manage your campaign, your per click spending, your budget and choice of keywords to maximize return on investment.
Advantages of Lycos InSite AdBuyerT
- Complete control over pricing and budget;
- Actively manage campaigns i.e. you are able to complete this directly with Terra Lycos or with the assistance of Optimisation.com.au;
- Change creative frequently
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- Placements across Lycos Network: Lycos search, HotBot, Tripod, Angelfire, Gamesville, and more;
- Bidding starts as low as $0.05 US cost-per-click .
With Lycos InSite AdBuyer, search results are ranked based upon an open bidding system, where each advertiser can bid a higher click-through fee in order for their message to be closer to the top of the search results. Advertisers are only charged for the actual clicks, or traffic, which come to their site.
The account with Terra Lycos itself costs nothing, and there is no Terra Lycos set-up fee. You do have to put a minimum of $50 US into your account to activate it, which is non-refundable, and is used toward your first batch of click-throughs based on keywords you select during sign-up. Any amount deposited over $50 is fully refundable should you choose to cancel your account at any time, for any reason.
Within 24 hours, your listing will appear at the level you've bid upon. If you bid a higher amount than the existing listing at a certain position (such as #1), your site will hold that position.
You can select any phrase or keyword that is relevant to your site/company service or product offerings. You cannot bid on keywords or phrases which are unrelated to your site (such as pet products for a car parts company). There is no limit to the number of search terms you can bid on.
Because your bidding account is based on an account, much like a bank account, you will not be billed once your account reaches zero. This allows YOU to control your budget. Example: if you budget $1,000 per month for keyword marketing, you could simply put $1,000 in your account each month, and when it's used up, your keywords drop from the paid rankings. Of course, it's always a nice problem to have if your budget is used up early, because you've received possibly thousands of new visitors to your site directly from your Lycos InSite AdBuyer listing! With such success you'd probably want to increase your Lycos InSite AdBuyer marketing budget. |
