Most internet users rely on search engines to find information, products and services they require, hence a high search engine ranking is crucial to your business. Most users will search no further than the first search result page, making a top 20 ranking the most important part of your Internet Marketing Strategy.

A basic understanding on how search engines work is paramount in achieving high rankings on search engines. Generally your ranking will be reflected by the number of visitors to your site. With over 350 million searches performed each day on the web, wouldn't it be nice to get your fair share?

Most search engines have their own "spiders" or "robots" which are sent out to crawl the web and index pages according to their own search engine criteria (algorithms). These spiders are blind, they cannot see how nice your site looks, all they can read is code and text. Unfortunately many sites cannot be indexed because of their design issues and coding errors. These robots generally work on a monthly basis but have been know to index weekly, timing varies with different search engines.

If your site is down when the spider comes through you run the risk of being dropped out of that search engine, until next time it comes through again which could be one month away. Hence having your site hosted with a reputable company is very important.

In order for search engines to stay one step ahead of individuals who find ways to "artificially" improve or trick spiders into better rankings, search engines modify their algorithms to stop this from happening and offer better and fairer results. These algorithms are never revealed to the public.

Search engines look for many different items within your website to rank it. A combination of a dozen items may be used including title and description tags, keyword density within the text, alt tags, inbound and outbound links. Many search engines are now using website popularity and link popularity technology. To give you the short story, Link Popularity Technology means that if your site is visited by many people it must be good therefore search engines will rank it higher. If people open your site from a search engine result page and don't exit your site straight away it means that they have found what they were looking for on your site, hence your site must be good, they will rank it higher. If other sites are linking to your site it must mean that your site is good which means they want your site high on their rankings. Search engines want the best sites with the best information at the top of their rankings. It keeps their customers happy and coming back. If your site does not contain good content you will find it harder to rank high on search engines. Some search engines will not index your site unless you have at least one inbound link to your site. Correct inbound links add credibility to your website.

There are more than 50 items affecting your search engine rankings, we have only mentioned a few. Optimisation.com.au offers several different optimisation packages depending on the "state" of your website and the level which you want to reach. You can evaluate the "state" of your website by completing our Optimisation Questionnaire.

Because search engines have become big business, most now demand a fee just to be listed on their search engine. An optimisation is recommended before these submissions are completed, as payment in most cases does not guarantee a high ranking but merely guarantees inclusion. The types of paid inclusions are as follows:

Paid Placements - guarantees your site a high ranking.

Paid Inclusions - will list your site under a wider range of searches which increases your sites' chances of being found. Payment does not guarantee a high ranking, your site should be optimised if you wish for a top 20 ranking.

Paid Submissions - lists you on their search engine. Payment does not guarantee a high ranking, your site should be optimised if you wish for a top 20 ranking.

Pay Per Click (PPC) - each time a person enters your site through their search engine you are charged an agreed fee.

There are many other inclusion programs used by search engines including banner ads, word ads, content promotions and shopping carts and malls.

Optimisation.com.au can help you promote your site using any of these methods. We are happy to discuss your company's needs and requirements. Fill in the enquiry form if you would like a member of our team to contact you.

If you are relying on your website as a form of income, we recommend that you talk to an optimisation expert before developing your site to get the do's and don'ts of website design. A good optimisation company will be happy to work with your designer during the construction process to make sure your site is on the right track. Once your site is finished it is ready for a search engine optimisation. Click on the following link if you are unsure why you should optimise your site.

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