Yahoo.com offers two alternatives for inclusion as listed below.

Yahoo Express

(Directory Listing Only) - $695 / 12 Months Your payment and participation in Yahoo! Express guarantees that within seven business days a member of Yahoo!'s editorial staff will look at your site and consider it for inclusion in the Yahoo! directory.

Directory Sponsor Listings

From $150 / Month The Sponsor Listings program allows commercial web sites already listed in the Yahoo! Directory to enhance their placement. Participating sites are featured in a "Sponsor Listings" module within the appropriate Yahoo! category, and are also highlighted in the regular alphabetic list of sites. Pricing and availability vary by category.

Overture Pay For Performance Search & Content Match

From $200 / 12 Months See the page covering Overture US. n.b. Overture auctions its keywords to determine listings in the standard Search Results section i.e. the more you pay the higher your ranking.

Benefits of advertising with Yahoo include:

• Site reviewed within 7 days.
• Yahoo! Audience - The Yahoo! Australia & NZ audience is very diverse, both geographically and demographically, and is made up of four main user groups being Yahoo! Australia & NZ; Yahoo! Global Network; SOLD.com.au and OzEmail.
• Yahoo! Reach - Yahoo! is the global leader in online audience. In Australia, Yahoo! reaches over 4 million consumers which represents more than half of the Australian online audience, but most importantly users spend more time on Yahoo! than on any other Australian site (Nielsen).
• Yahoo! Brand - Yahoo! is the most powerful online brand in Australia, according to the most recent Young & Rubicam Brand Asset Valuator, and was perceived to be one of the most fun, friendly and innovative brands.