With so many sites on the web it is no longer enough just to have a website to showcase your company.
It has to be found, Over 80% of consumers use search engines to find what they are looking for, very few of them will search past the first page of results. If your site is not on this page you may be missing out on a lot of buisness. |
Search
Engines are one of the most effective ways of acquiring new
visitors and customers to your website. Almost everyone uses
them to find information and businesses on the web. Over 350
million searches are performed off the web each day. A well
optimised site will take advantage of this, a badly optimised
and/or designed site will miss the boat.
If
your website is a source of income you must market it like
you would any traditional business, a search engine optimisation
should be your first step. This will ensure that your site
is available to more visitors and potential customers. A site
listed at 50 on the rankings might as well be ranked at number
150. Very few people search results from page 2 onwards, hence
your goal should be a top 20 listing. If you would like to
see how compatible your website is to search engines fill
out our optimisation
questionnaire.
Due
to the popularity of search engines, most now demand a fee
to list your site. Some of these include, Yahoo, Nine MSN,
AltaVista, Looksmart, Exite, Overture, AOL and Netscape. There
are various search engine
inclusion programs available to your business. Search
engine prices vary from one company to another. Some search
engines may own or use other search engine companies to gather
their listings, hence paying for inclusion on one search engine
leads to your site being listed on others. To find out more
about this topic go to search
engine relationship guide.
Optimisation.com.au can develop web marketing strategies for your business, whether you require web promotion ideas, strategies or product launch consulting.
Search engines do not reveal the methods used to create their rankings. Search engine optimisation is an art that few people actually understand. Search engine companies change their algorithms (formula for getting their search results) on a regular basis in an attempt to stay one step ahead of spammers and various undesirable industries. Our team at optimisation.com.au does a extensive research and testing to ensure our optimisations are up to date to give our clients the best possible chance of being found by customers. You can find out more information on search engines and link popularity technology on this web site.
Optimisation.com.au can create a "15 point " report on your web site. It will give you an insight into why it may not be ranking as you would like and how you can improve it. See our optimisation package page for pricing. If you are interested to see how your site ranks on search engines, optimisation.com.au can create a ranking report for your site.
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NEW PRODUCTS |
Optimisation.com.au has achieved sensational results for clients listing with Google.com.au through the development of Microsites.
A Micro site is a small site that specialises in an offer or a product and is subsequently developed focusing on particular keywords to ultimately achieve search engine results that may either differ from your existing site or alternatively give you more than one listing for the same keywords.
By definition, a Google Micro site is developed to enhance your ranking results on Google. This is done by "piggy backing" on the strength of the Net Plus+ Internet site.
For more information and to check out some of the great results we have achieved recently with Google micro sites for some of our clients, Click Here. |